Being a Jack-of-all-Trades: Admissions & Retention Before, During & After the Pandemic

Date: June 28 - June 29

Time: 9am - 11:00am (daily)

Location: Zoom link to be emailed upon registration

Target audience: School Leaders

Cost: Free

As admissions professionals, our roles are a catch-all of responsibilities. We are responsible for recruitment, marketing, event planning, and much more.  These “working” sessions will be a combination of presentation, sharing of strategies, pitfalls and successes, and opportunities to learn together.

Xiomara Hall, Director of Enrollment Management and Middle and Upper School Admissions for the Chapin School in New York City provides two sessions this summer of professional development on the keys of success to recruitment and retention for independent and religious schools in New York State. Xiomara brings 20 years of experience in education across all levels from nursery to higher education. She brings a wealth of “on the ground” best practices and practical tips for schools during these challenging times to increase retention, improve recruitment practices, and implement targeted marketing strategies. Key concepts and takeaways that will be discussed include: 

Retention 101: Strategic Thinking 
We’re all in this together: Faculty, Staff, and Parents as part of the Enrollment Team
Survey Says: Asking the Right People the Right Questions
Analyze This (Case Studies): What’s working and what isn’t 

Participants should come prepared to “workshop” an event or initiative currently being used/in development at their school.

These sessions are appropriate for school leaders and any school staff connected to recruitment and retention processes.

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Presented by: Xiomara Hall

Xiomara's career in education spans 20 years. Her admissions experience includes all levels from Nursery School to Higher Education. Before becoming Chapin's Director of Middle & Upper School Admissions in 2016, Xiomara was the Director of Financial Aid at George School, a Quaker boarding and day school in Newtown, PA. She also spent six years in admissions and financial aid at St. Patrick’s Episcopal Day School in Washington, DC. Prior to her years in D.C., she taught early childhood for nine years at The Episcopal School in New York City. Originally from Brooklyn, Xiomara is an alumna of the Prep for Prep program, and a graduate of The Lawrenceville School. She received her BA in English Literature from Hobart & William Smith Colleges, and her masters in educational leadership from the Klingenstein Center, Teachers College, Columbia University. Most recently, in the summer of 2020, Xiomara moved into an expanded role as Chapin’s first Director of Enrollment Management. Over the course of her career, in keeping with her objective of being an administrator that stays directly connected with the student experience, Xiomara has also been a dorm parent, student advisor, and the supervisor for Student Global Leadership cohorts. Xiomara has spent over a decade facilitating diversity, equity, inclusion and anti-racism trainings. She is an avid traveler, new knitter, and enjoys baking, theater, and creating the perfect playlist for a road trip.